A strategy to retain your existing customers and even attract the new ones
When location, pricing, and product assortment are no longer unique, service is often the key to success or failure. Research shows that 1 unhappy customer will tell 9-10 other people of their bad experience. the cost in getting a new customer is 10 times more to keep an existing one. Hence, customer service is inevitably the essential factor in customer acquisition and retention.
Customer service as an essential criterion for the success and failure of your business